Bright Automotive came to us with a tight deadline project introducing America’s first true attempt to bring robust fuel economy to the world of the commercial vehicle. With support from some of the top thinkers in automotive engineering, Bright Automotive delivered on their promise to develop an eco-friendly mobile workstation that represents the future of the fleet vehicle. Our video, introducing the Bright IDEA, was projected on to two large format projection screens to a packed house in our nations capitol.